Agentforce Pricing Overhaul

Posted on June 4, 2025 • 4 min read • 733 words

The Changes Aim to Make Adoption Easier. Do They?

Introduction  

Salesforce’s Agentforce platform just got a major pricing shake-up — and it’s not just about saving money. It’s about changing how companies think about scaling AI. With new pricing models rolling out now and into the Fall, Salesforce wants to help businesses start small, experiment confidently, and only pay for what they use.

But is it really that simple?

Let’s dig into what’s changed, why it matters, and what it means for Admins, architects, and business leaders looking to make AI adoption real.

Flex Credits: Pay As You Automate  

Flex Credits are at the heart of the new pricing structure — and they’re designed for precision.

• 1 AI action (like updating a record or resolving a case) = 20 Flex Credits
• 100,000 Flex Credits = $500
• So, 1 action = $0.10

You buy Flex Credits in blocks and use them to “pay” for digital agent actions. Through the Salesforce Digital Wallet, you can allocate credits to high-impact use cases, monitor consumption, and plan future spend.

For Admins: This opens the door to test flows and automation use cases without a huge upfront investment.

For Business Leaders: The consumption-based model helps keep budgets aligned with business outcomes — not guesses.

“It allows businesses to align their investments more closely with the value derived from agent performance.” – Ritu Jyoti, GVP and GM, IDC

Flex Agreement: Swap Seats for Bots  

The Flex Agreement is all about shifting how you think about workforce investment — blending human and digital labor.

You can:

• Convert user licenses into Flex Credits
• Or convert Flex Credits back into user licenses

Think of it as a two-way bridge between people and AI. Got more automated workflows than users this quarter? Reallocate accordingly.

For Admins: This makes it easier to pilot Agentforce usage without waiting on executive budget overhauls.

For Business Leaders: It lets orgs “flex” into new AI use cases without losing the value of existing licenses.

“This pricing helps us use AI for more things, not just customer support.” — Elia Wallen, CEO, Engine

New Per-User Licenses & Add-Ons: Unlimited Internal Agent Use  

This one’s big: Salesforce is rolling out per-user-per-month (PUPM) licenses that include unlimited employee-facing agent usage.

You’ll soon be able to:

• Deploy internal Agentforce-powered tools (inside Salesforce or Slack)
• Let employees automate common tasks with no usage cap
• Pay a flat monthly rate per user

This means you no longer have to worry about unpredictable usage fees when automating employee workflows.

For Admins: Think custom internal agents for case deflection, task triage, or Slack-based support — all without worrying about going over your budget.

For Business Leaders: Predictable, flat-rate pricing makes it easier to justify bringing AI to every corner of the organization.

“It gives us the freedom to change our plans as our needs change.” — Kirsten Rhodes, Vice Chair, Deloitte US

Timeline & Availability  

Here’s when you can start using these new pricing options:

Feature	Availability
Flex Credits	Available Now
Flex Agreement	Available Now (via AE)
Agentforce Licenses (PUPM)	Summer 2025
Flex Payment Models	Fall 2025
Agentforce 1 Editions (Sales, Service, Industries)	Summer 2025

Built with Trust  

Salesforce emphasized that Agentforce is built on its trusted platform, with data protection, compliance, and AI governance top of mind.

This trust layer is key — many CIOs are still hesitant to scale AI due to risk and regulatory uncertainty. This new pricing model, combined with Salesforce’s track record, could be the nudge they need.

“This is the perfect time for companies to share learnings and move towards trusted AI, step by step.” — Juan Perez, Salesforce CIO

Final Thoughts: A New Era of AI Access?  

With this pricing overhaul, Salesforce is clearly trying to remove one of the biggest friction points in AI adoption: cost uncertainty.

The shift to credits and flexible licensing means:

• Admins can build and test without fear
• IT leaders can balance AI with real headcount
• CFOs can see value before committing full spend

And if all goes well? Companies can scale smartly — one agent at a time.

Learn More  

• Salesforce Press Release – New Agentforce Pricing
• Salesforce+ Video – Agentforce Overview
• Salesforce Ben – Agentforce Pricing Update: Salesforce Announces Major Changes
• MarTech – Salesforce Introduces New Agentforce Pricing Models
• Apex Hours – Flexible Pricing for Agentforce
• Trailhead: Get Started with AI

Keep working hard, smart, and happy. We’ll see you in the cloud!